CRACKING THE 2.4.8 RULE

CRACKING THE 2.4.8 RULE

Reading Time: 4 minutesExperts emphasize – and practitioners know – the 2.4.8 rule: 2 minutes per slide / 4 bullet points per slide / 8 words per bullet point. But how often do we actually follow it? And how easy is it? The “2 minutes per slide” rule is...
WHY UNCERTAINTY IS UNCOOL – AND HOW YOU CAN OVERCOME IT

WHY UNCERTAINTY IS UNCOOL – AND HOW YOU CAN OVERCOME IT

Reading Time: 3 minutesBehind every successful presentation is a successful presenter. In our last post, we spoke of uncertainty being one of the factors that could damage a presentation that on paper – and on screen – looks impressive. In terms of impact and...
Who is your audience and how do you convince them

Who is your audience and how do you convince them

Reading Time: 3 minutesAfter forming your objective it is imperative to know who your audience will be and then, according to your analysis, thinking of ways to get your information across. ‘There is no such thing as a dumb audience. If they don’t understand it’s...
How to ensure your PowerPoint is valid and worthwhile

How to ensure your PowerPoint is valid and worthwhile

Reading Time: 2 minutesThe reason for putting together a PowerPoint presentation is to influence and make your audience believe in an idea that you have confidence in. Most people dislike sitting through PowerPoint presentations and may feel it’s a waste of time so...
Top 10 tips for long presentations

Top 10 tips for long presentations

Reading Time: 2 minutes‘How long is this going to take?’ – a question that races through the audiences mind before the actual presentation starts. The shorter your presentation, the better because after the one hour mark you can be sure that half your audience...