Design Element 5: Shape

Design Element 5: Shape

Lines evolve into space. Shape is a two-dimensional area confined by an actual line or implied line (an edge for example). In drawing shapes are created when the ends of lines are joined to enclose areas. There are two primary types of shapes we can use – Geometric...
Design Element 4: Space

Design Element 4: Space

Going further from Colour, Type and Lines, we come to Space as the fourth element of design. Spaces is important in most places. It helps create music, it helps in relationships and it even helps in public spaces. Lack of space creates noise. The same is true...
Design Element 3: Lines

Design Element 3: Lines

Now that we are moving forward with a base in colour and type, we focus on the next element of design that is lines. Lines are the simplest design tool with a lot of usefulness. • Lines help convey feelings, moods and can add strength to the presentation / artwork....
Design Element 2: Type

Design Element 2: Type

The second element of note in our “Design Elements” series is Type. Type design is something that can be intimidating to many, with complicated terminology like kerning, ascender, tail, baseline, leading, etc. to accompany it. Don’t worry, we’ll get there but first we...
Design Element 1: Colour

Design Element 1: Colour

Color is one of the most powerful and obvious elements we have at our disposal to produce good design. Here is a base to understand colour definitions: Hue – the descriptive name of the color. eg. Red, Green, Orange, Pink are all Hues. Primary Color – Red, Yellow and...