how ad(d)ing the right words adds up

Last week, we suggested thinking of each slide not as a mini-brochure jam-packed with text but rather as an ad – or even a billboard. This, we argued, would ease the burden of communication, which has been made so much more difficult by having to do most of it online.

In today’s post, we’ll take that forward by demonstrating how adding the right words to images can make each slide work like an impactful ad.

For our demo, we return to the images that demonstrated a single statement in our last post

For this, a simple ad-style headline such as: 

WHEN THE FINAL DETAIL CLICKS INTO PLACE

could work, accompanied by a pithy supporting line that completes the message:

you are better placed to judge the bigger picture  

The flow of communication could continue thus:

A BIRD’S-EYE VIEW OF THE OVERALL MARKET SIZE

is essential and can be achieved

THROUGH A WELL-DESIGNED TRIANGULATION 

that measures, maps, and co-relates information

ENABLING YOU TO SEEING BEYOND FACTS AND FIGURES 

to the ideas that supply-side data can provide

IDEAS HATCHED BY PRODUCT DEVELOPMENT

LINKS MADE THROUGH SUPPLY CHAINS

ANNUAL TARGETS SET AND MET BY COMPANIES 

PROVING BIG THINGS COME IN LITTLE PACKAGES 

through their micro-learning platforms

THAT TRULY MAKE THE WHOLE WORLD A GLOBAL VILLAGE

 

Once you get started on this word-visualisation process, it will only get easier to do. The stumbling block is usually a hesitation about how many slides one sentence deserves. Don’t worry about that. If you can guide your online audience through your slides as seamlessly as the slides flow, you’ve taken a step in the right direction. Of course, adding a recorded voice-over to accompany them will bring in another, much-appreciated dimension… but that deserves a post all to itself…