Presentation Management: the way to go

This week, we want to shift from the art of making best-in-class presentations, and direct your attention to an overlooked aspect of corporate presentations – “presentation management”.

What does the term mean?

The way we understand it:

it’s the centralized coordination and intelligent repurposing of all the content that has been created by any business for communication and marketing purposes.

Why is it important?

1.

First, to ensure that all the time, effort, and expertise that goes into creating presentations year-around, year after year, does not vanish into a black hole.

How often has a brilliant presentation been made for a particular event, and post-event, been shoved into the “one-and-done” folder, and forgotten?

As a result, the next time a similar or related event requires a new presentation, more time, effort and expertise is expended – and the cycle continues.

Presentation management prevents a wealth of pre-existing information from being wasted.

Through a systematic process of collating, organizing, accessing, updating, and enabling – it effectively ensures that this wealth is invested wisely – creating new knowledge assets.

2.

Second, to ensure certain protocols are taken care of – without needing micro-checks each and every single time a new presentation is made.

For example, in presentations created for finance and healthcare sectors, there are certain legal disclosures that are mandatory.

Presentation management ensures that mandatory details are included by default.

Thus avoiding the embarrassment of statutory requirements being overlooked, forgotten, or simply omitted (by some junior who imagines those to be too boring to include!)

3.

Third, to ensure updated and targeted content.

With the increased pace of change – be it in terms of company teams, goals, targets – it’s hard to be sure that every person in the chain can keep up. The burden of updating, tracking and monitoring falls on head offices and HR, and even then slip-ups can happen.

Presentation management ensures that outdated or incorrect info doesn’t get circulated inadvertently.

The same is true of content confidentiality and editorial permissions.

Instead of bombarding all departments with all the content all the time, presentation management is a great way to ensure that each receives the data they need, along with requisite permissions to add/edit/present.

And these are just 3 reasons for us to give Presentation Management straight A’s for being Archival, Accessible and Adaptable!

Before we conclude, one thing that really sparked us is the learning that in Presentation Management – every presentation is considered a slide

How sensible that is – to treat each presentation not as a one-off, but as an add-on – creating, through curation, the long-term narrative that is your brand story, your corporate legacy!