Design trends for 2021

2020 changed our vision of the way we do business, the way we live, the way we work, and yes, the way we make presentations! You only have to take a look at some of our posts from the year gone by to know how fluid and dynamic the demands and responses have been.

Going digital has now gone beyond figuring out how to stay in touch, how to keep communication relevant, and how to make the most of technology.

It’s gone into a quieter, more contemplative place of reckoning with the changed world, in every aspect. Trend-watchers from the graphic design industry predict a shift from big and bold to simple and subtle.

We pulled out some of the key trends that impact the way we design and create our winning presentations:

  • A shift from bright color palettes to pastels and soothing tones with positive vibrations.
  • Flat icons for effective legibility across screens and intuitive navigation.
  • Clear visual hierarchy with a focus on quick perception and user-friendly solutions.
  • Greater reliance on data visualization through icons, charts, infographics and animation.
  • Shift from abstract to geometric shapes to add dimension and depth to presentations.
  • Authentic and engaging over flashy and casual.
  • Minimalist designs and 3D typography.
  • Motion graphics over image graphics – especially with Cisco predicting that by 2022 more than 1 million minutes of video will be on the internet every second!
  • And finally, social media slide decks will rule the roost in 2021. Now that requires an entire post to itself… Watch this space for more!