Have you used the right hook?

Have you used the right hook?

Reading Time: < 1 minutes“When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy. You have only 30 seconds in a TV commercial to grab viewers’ attention. The same applies to a presentation. Knowing how...
Expectations and Assumptions

Expectations and Assumptions

Reading Time: 2 minutesWhen creating a presentation there are two levels to consider: the presenter’s and the recipient’s. Some presentations fail to deliver the desired outcome because they haven’t accounted for the audience’s expectations....
Thinking out of the box

Thinking out of the box

Reading Time: < 1 minutesWednesday always makes us want to … break the pattern, disrupt the routine, and yes: think out of the box. This phrase, which is so intrinsic to design thinking and any form of strategic/creative strategizing, made us want to...
Music for motion graphics – or how to make sound choices

Music for motion graphics – or how to make sound choices

Reading Time: 2 minutesIn our last post, we defined and demonstrated what motion graphics are. In today’s post, we’re picking up where we left off. With music. Or rather, with how to make sound choices when picking audio clips from the vast repository of...