Why “Effective Animation” Makes Sense

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While we’re on the topic of animation, for this week, and because we love sharing, here are some insightful pointers on why animation adds impact and appeal to PPT presentations when done effectively!

1/ Effective Animation shows how things work

Use animation and motion to control eye movement as you reveal how things are put together, explain changes, show direction, or illustrate sequence. If, for example, you used a stack of rectangles showing how parts of your software application fit together, you can provide information on one part at a time, without crowding the visual: When you click on a rectangle, have a “drawer” slide out from behind it to reveal details.

2/ Effective Animation creates contrast 

To create contrast with animation, show several slides with no animation so that when you do animate, it stands out.

3/ Effective Animation looks natural 

Just like actors on a stage, elements can enter your slide, interact, and then leave the scene. But the movement should seem natural and controlled, not busy and frenetic.

4/ Effective Animation does not annoy 

Most content isn’t any clearer if you make it spin, twitch, or twirl. Gratuitous features like these just get on people’s nerves, so don’t waste time on them.


In other words, it’s important not only to now “how” – it’s vital to know “when” – and “why”!