Let’s face it: packaging is more than just a box. For Millennials and Gen Z, it’s the first impression that shapes how they feel about a brand. It’s that moment of excitement when you tear open a package and are hit with a wave of personality. And let’s be honest…if the packaging doesn’t deliver, neither will the brand.
Good packaging speaks to who you are, what you stand for, and how much you care about the details. Think about it: minimalist, sleek designs give off that premium vibe, while bold, quirky packaging shows you’re all about fun and creativity. And don’t get Gen Z started on sustainability, eco-friendly packaging tells them you care about the planet just as much as they do.
But it’s not just about looks. The texture, the sound, even the smell—everything plays a part in the experience. Ever opened a package that just felt right in your hands? That’s the kind of packaging that makes people pause and appreciate the brand behind it. It’s the little moments that make the difference.
For the current generation, unboxing is an event. It’s not just about getting a product; it’s about getting an experience that they want to share. That’s why brands that get creative with their packaging (not just with what’s inside) stand out. The best brands know that packaging is a story waiting to be told, whether it’s through bold colors, unexpected details, or a hidden message.
Packaging is the trust signal Millenials and Gen Zers need to know the brand cares about more than just making a sale. If the outside of the package is thoughtful and intentional, they know the inside is too.
In a world where everything is an experience, packaging is the brand’s handshake—make it count.