THE ROLE OF IMAGES

Everyone knows the importance of images.

Be it one’s one self-image or the image one projects in different environments based on role-playing and need.

In presentations, images are often used without clearly understanding the role they play and the need they fulfill.

We’ve listed some of the functions that well-chosen images can have in presentations.

Here they are, under easy-recall keywords – with an image alongside!

CONVEY

An image that communicates your point

EVOKE

An image that suggests the atmosphere/emotion you want

IMPRESS

An image that makes a powerful impact

 ILLUSTRATE

An image that complements what the text offers

INTRIGUE

An image that increases interest and curiosity

EMPHASIZE

An image that underlines the message

LIGHTEN

An image that creates a necessary relief in a complex presentation

FOCUS

An image that reiterates the point you want to draw attention to

BALANCE

An image that evens out the layout 

COMPLETE

An image that rounds off, concludes or summarizes the points being made