The journey or the destination – which matters more?

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This is a question that might be top of mind – especially when so many of us have had travel plans turned upside down, and the only flights we might take without any stress are flights of imagination!

We thought we’d turn this pause into an opportunity for learning and reflection.

How do companies envision journeys – not just for their own growth – but for enriched customer experiences?

Here is an in-depth insightful piece that we hope you will find as instructive as we did!