Working in a creative team can feel like magic—ideas bouncing around, sparks flying, and suddenly, something amazing comes to life. But let’s be honest: when it comes to giving or receiving criticism, things can get… awkward. No one wants to hurt feelings, and no one enjoys hearing that their work “needs work.” Still, feedback is where the real growth happens—if we do it right.
When You’re Giving Feedback
Think of yourself as a teammate, not a judge. Your goal isn’t to prove someone wrong; it’s to help them shine. Start by acknowledging what’s working. Then be honest, but kind. Instead of “This doesn’t look good,” try “What if we tried a cleaner layout? I think it could make your message pop.” Tone and intent matter. Speak from a place of collaboration, not criticism.
When You’re Receiving Feedback
Take a deep breath—this isn’t about you, it’s about the work. And the fact that someone is taking time to give feedback means they care. Listen fully, ask questions, and resist the urge to defend everything. It’s okay to feel a little sting, but don’t let it shut you down. Sit with it, then decide what to take forward.
Build the Culture
In the best teams, feedback isn’t feared—it’s welcomed. Create a space where people feel safe to speak up and safe to be vulnerable. Celebrate small wins, support each other, and remember: you’re all on the same side, working toward the same goal.
Creative work is personal, yes—but that’s what makes it powerful. And when we learn to give and receive feedback with empathy, we don’t just make better work—we become better teammates.
So let’s embrace the messy, human process of feedback—because creativity grows through conversation, not silence.