Have you used the right hook?

“When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy.

You have only 30 seconds in a TV commercial to grab viewers’ attention.

The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial.

This is the time your listeners form an impression of you and of what’s to follow.

The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

Bruna Martinuzzi

What is a speech hook and how does it work?

If this question leaves you on tenterhooks, why not read on for more, right here?