Guerrilla marketing is where creative, low-budget tactics and unexpected approaches are used to stand out and generate word-of-mouth buzz, contrasting with conventional, expensive ad campaigns.
Take for example, UNICEF installing a vending machine selling $1 bottles of dirty water in the middle of New York City. Their message? Instead of frivolously wasting money on bottled water, put it towards bringing clean drinking water to less well-off areas. As a result, although no one drank the dirty water, a lot donated.
We can use such strategies for presentations as well. Below are few principles of guerilla marketing and their application in presentations:
- Focus On The Audience: Tailor your content to your audience’s interests and needs by understanding their preferences and addressing their specific concerns.
- Have A Call-To-Action: including a clear call-to-action, such as a specific next step, a promotional offer, or a follow-up request, to drive audience engagement and measure the impact.
- Focus On Smaller Groups: focus on smaller, targeted groups to create more impactful interactions and build stronger connections with your audience.
- Concise Messaging & Media Amplification: ensure clear and concise messaging tailored to your audience, and plan for effective follow-up to amplify the impact of your message.
- Research: Thoroughly research your audience to determine the most effective platforms and content for delivering a presentation that resonates and leaves a lasting impression.
- Entertain, Startle & Surprise: captivate your audience by incorporating entertaining, surprising, or unconventional elements to stand out and maintain their engagement.
- Don’t Be A Copycat: stand out by using original and unconventional approaches, as audiences appreciate and engage more with unique and creative content over generic or imitative ideas.
- Don’t Focus On Going Viral: Prioritize delivering valuable and relevant content to your audience over trying to achieve viral success, as this fosters meaningful engagement and impact.
Guerrilla marketing proves that creativity and originality can make a significant impact with minimal resources. By applying these principles to presentations, you can engage your audience more effectively, create memorable experiences, and drive meaningful outcomes. Embrace these tactics to stand out and make a lasting impression.