From infographics to motion graphics – small step or giant leap?

That’s the question that’s top of mind today.

On this very blog, we’ve written about how infographics are one way to lighten data-heavy presentations.

And while infographics are very much a part of a smart presenter’s tool-kit, motion graphics currently rule.

So what’s a motion graphic?

Simply, what it says – a graphic with motion.

This could be:

a) Text only

The professional jargon for it is “kinetic typography” but what it essentially means is text that moves – here’s an example (of a logo) – where you can see how much more expressive topography is when it’s in motion. In the context of presentations – text that would traditionally be presented in bullet points is re-chunked, and re-thunk – to create a set of punchy story-telling slides in action.

b) Text + Image

Video explainers are the perfect example of this… More elaborate in scope, you can still extract the best of text+image as a motion graphic to add pop to select slides – where you want to draw attention to key facts, for example. Or as a snappy capsule with VO.

c) Image only

Which is being used a lot for onboarding apps or demos like the one below:

As you can see (and hear!) music adds a vital layer to motion graphics, and we hope to speak more about that in our next post!