Design Trends That Are Overhyped—& What to Focus on Instead

Reading Time: 3 minutes

Design trends are like fashion—some make a big splash but quickly fade, while others quietly stick around because they actually work. In a world flooded with flashy visuals and viral aesthetics, it’s easy to get caught up in what’s “in.” But not everything that’s popular is worth your attention.

What’s Overhyped

Brutalist Design: Trying Too Hard to Be Different

You’ve probably seen websites that look intentionally clunky, with huge fonts and chaotic layouts. While they might seem “edgy,” they’re often confusing and hard to use. If your audience can’t figure out where to click, they won’t stick around—no matter how “cool” it looks.

Neon Gradients: Loud Doesn’t Mean Better

From app icons to Instagram posts, neon colors and vibrant gradients are everywhere. They might catch the eye, but when overused, they overshadow your content. Design should highlight your message, not compete with it.

3D & Animations: More Isn’t Always More

A subtle animation can add charm—but when every element bounces, spins, or glows, it becomes overwhelming. Too much movement slows down your site and distracts from what really matters: helping your users take action.

What You Should Focus On

Clarity: Make it easy for people to understand what you’re saying or offering. Use clean layouts, legible fonts, and simple language. A good design should guide your audience—not confuse them.

 Authenticity: Trends come and go, but your brand’s voice and story are unique. Let that shine through. People connect more with real, relatable content than with flashy gimmicks that feel forced or impersonal.

Usability: Great design works for everyone. That means fast load times, mobile-friendly layouts, and intuitive navigation. If people can’t find what they’re looking for quickly, they’ll likely leave.

At the end of the day, design isn’t just about looking cool—it’s about connecting with people. And the best way to do that? Keep it clear, honest, and human.