Bold text and why PowerPoint presentations need it

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Bold text is trending and here’s why you need to dump the tiny text

  1. Using larger and bolder fonts emphasise content over aesthetic
  2. Simple looking and legible text is eye catching and appreciated by the audience
  3. Increases legibility
  4. Bold fonts encourage the audience to pay more attention to your slides
  5. Boldfonts are used for emphasis to make certain words and phrases stand out
  6. Contrasting headlines and subtexts of different sizes attracts attention to the screen
  7. Bold text can establish a typographic hierarchy that conveys relative ranking of information.
  8. Bold weights of type can easily establish priority. Typographic hierarchy is about creating different levels of importance through typeface choice and text arrangement.
  9. Bold type is more commanding than italics or a point size change. Because it does stand out, however, too much bold type on a page can be distracting and even disruptive to the reading process.