If you’re trying to build a personal brand in 2025, you’re basically choosing between two digital playgrounds: Instagram and LinkedIn. One is the cool, aesthetic kid at the party and the other is the polished, ambitious overachiever. But here’s the secret: both platforms can help you stand out if you know how to play the game.
1. Start With Your “Why”
Before you hit “post,” get crystal clear about what you want to be known for. Are you sharing career advice? Wellness content? Creative projects? Your brand grows faster when people instantly understand your vibe.
2. Pick a Platform Personality
Instagram = visual storytelling. Think behind-the-scenes moments, day-in-the-life reels, quick tips, and authentic snapshots of your world.
LinkedIn = value-driven thought leadership. Share insights, lessons learned, market trends, and perspectives that spark conversation (and, yes, engagement that isn’t about work anniversaries).
3. Stay Aesthetic, but Real
Millennials love aesthetics. Gen Z loves authenticity. So blend both: post clean visuals, but don’t sanitize your personality. Share the messy drafts, the “I’m figuring this out” moments, and the wins you’re proud of.
4. Treat Content Like a Conversation
People follow people, not logos. Ask questions in your posts. Reply to comments. Respond to DMs. Show up in other creators’ spaces. The more you interact, the more your brand feels alive.
5. Share Consistently, Not Constantly
You don’t need to post daily. You just need a rhythm. Try 2–3 posts a week and 5–10 minutes a day of intentional engagement.
6. Show Your Expertise (Subtly)
Teach what you know. Share what you learn. Let your content make the case for your skills so you don’t have to.
Bottom line: Your brand is built in the overlap of what you care about, what you’re good at, and what others find valuable. Instagram and LinkedIn are just the amplifiers…your voice is the real brand.