Typography is key to graphic design, as font choices greatly influence how messages are conveyed, evoke emotions, and create lasting impressions. Whether designing logos, websites, or marketing materials, choosing the right fonts is crucial for effective communication. So it’s worth keeping an eye on the latest trends. This post shares insights from leading design experts on the typography trends, highlighting the future direction of the industry.
Here are some typing trends:
Trend 1: 3D and Interactive Typography
3D and interactive fonts are set to take center stage. As tools like Adobe’s 3D Illustrator feature and Blender become more accessible, designers will create playful, tactile work for campaigns, packaging, and more.
Trend 2: Massive X-Height
As designers become more mindful of legibility, they are moving away from using all-caps and condensed typefaces, which can hinder readability. The trend of massive x-heights is growing, allowing for better legibility while still making a bold impact.
Trend 3: Growth in Open Source Fonts
With tightening budgets and expanding creative demands, including VR and AR, open source or free-to-try fonts will become more popular. This shift will encourage greater experimentation in design while hoping it leads to scalable ways to compensate type designers.
Trend 4: Use of AI
AI is transforming typography, enabling designers to experiment with tools like Deep Floyd IF, which can render type in various materials and settings. This shift is driving innovation, as seen in projects like “Artificial Typography,” where AI reimagines letterforms in the style of iconic artists.
Trend 5: Variable Fonts
Variable fonts have been steadily gaining popularity and are expected to continue trending. Their versatility allows designers to create dynamic animations and unique, customizable typefaces, offering greater control over the look and feel of typography.
These are the key typography trends designers are embracing across various projects. However, it’s important to choose trends thoughtfully, aligning them with the brand message you want to communicate. Each trend offers unique characteristics, so selecting the right one can enhance both the visual appeal and the clarity of your brand’s identity. Keep in mind that effective typography should not only look good but also resonate with your target audience and reinforce your brand’s core values.