SEO & Branding: Why They Must Work Together

Reading Time: 2 minutesClicks Don’t Equal Connection Let’s be real: getting clicks isn’t the same as building a brand. Millennials and Gen Z discover brands through search, but they decide whether to trust them in seconds. If your site ranks well but feels generic or...

The Role of Packaging in Brand Perception

Reading Time: 2 minutesLet’s face it: packaging is more than just a box. For Millennials and Gen Z, it’s the first impression that shapes how they feel about a brand. It’s that moment of excitement when you tear open a package and are hit with a wave of personality....